Championing the Net Economic hexagonal common cause. Lagardere Active, the armed wing of the Lagardere group on the Net, has announced a strategic agreement with Weborama for adoption of its various advertising tools audience measurement (WReport) but also print banners (AdPerf) l all of its sites French and British. “Weborama Solution offers a particularly successful system in which we integrate the analysis of 100% of traffic generated by online activities including campaigns and self-referencing natural” explains Frederic Bartoli, Deputy Director General to the digital direction Lagardere Active, to justify this agreement. An integrated approach, similar to Google Analytics and its new Ad Manager, which allows Weborama cover all the needs of carriers, by integrating the measurement and monetization of their audience.
Jul 08