NetGuido

Peuplade invites people to discover their neighbors. Created in Paris, the site grows in the province. But in this world of “solidarity and complicity”, its trading partners sometimes sow disorder. Internet is certainly a fantastic tool to link in a real or imaginary universe of people living thousands of miles away from each other. Yet these same individuals are unaware of the existence sometimes until their next-door neighbor.


In 2001, Nathan Stern, a sociologist Parisian, tape the name of his street in an engine, which dates back to the CV that some neighbors had put online. Exchange of mail, chat, meet…: “I realized that mix the web and the area was a magical equation,” remembers Nathan Stern. The germ idea: why not develop a site nearby to monitor the news in her neighborhood, meet its closest neighbors, share advice, goods and services, participate in discussions in the bistro around the corner short, reinvent a social life déliquescente in large urban areas. This site is Peuplade, who was born in the spring of 2003 in a district seventeenth district.
Since September 2006, Peuplade.fr now covers the entire capital. Operation is simple. Upon registering - free - and once chosen her nickname, a sound card area is displayed. The pins symbolize the members of Peuplade neighbours within a radius of a few hundred yards around his home. A click on one of these self-made book from questions such as: How did you arrive in the district? What do you know how in the field of information technology? What kind of projects would you want to get involved? Then Peuplade opens access to different areas. In addition to conventional tools (forums, classifieds, messaging), the site offers three main headings: Peuplades (groups of people who are created in the interest of a district), Ideas (projects or proposals under study) or Rendezvous (events organized by your neighbours nearby).
Today, Peuplade claims 54,000 registered. “The appetizers are countless neighborhoods, and there are more picnics, evenings petanque, walking or roller. There are thus about 600 appointments per month and more than 500 Peuplades active. All this has enabled these people to express their creativity social policies without delay, “said Nathan Stern, who expects 200 000 members by the end of this year. Peuplade just made its entry in Grenoble and finds himself courted by Bordeaux and other major cities who would like to accelerate this deployment. The site hopes to be present in major French cities by the end of the year.
But this success audience is not everything. Published by the Social Engineers, a limited liability company incorporated in 2005 by the three founders, Nathan Stern, the current director of the site, Jeremiah Chouraqui and Stephane Legouffe, Peuplade has built its business model on public partnerships, with the Municipality of seventeenth and City Hall Paris, for example, but also private. The home page tells us that BNPParibas, SFR, Veolia and the RATP are among these supports. Singles partners? Not only. “For me, a legal point of view, BNP-Paribas is a customer,” says Jeremiah Chouraqui, head legal and strategic business. As a result, the bank’s involvement in the daily site sowed some confusion in the “values of solidarity or complicity” advocated by the team of Nathan Stern. “We are part of Peuplade partners and we encourage our staff to go there. This is part of viral development, “says Dominique Fiabane, Director agencies Parisian BNP-Paribas.
With what is one thing to find a partner on a homepage, quite another to find that the “neighbor” on which we have just click is the manager of group fifteen agencies BNP-Paribas fifteenth district and that his home is in fact… his workplace! The character, named HubertParis15, also proposes a self-portrait that has any of the brochure extolling the qualities and strengths of the banking network BNPParibas. “Our intention was never to sell something,” claim, hand on heart, the project. Not sure, however, that the user appreciates the subtlety of the operation of communication. On the side of Peuplade, the message seems to have been received: “It seems indeed relevant to show a distinction in the self, between people who simply want to be there to take advantage of opportunities offered by the site and professionals who paid and who exercise a profession in the neighborhood, “says Jeremiah Chouraqui.