How to optimize a Adsense advertisement to increase the rate of click and thus your incomes? Discover thanks to concrete examples the 4 points of optimization of a Adsense publicity to be taken into account.
Good optimization of the Adsense program on your site can truly increase your incomes.
So that optimization is complete, it is necessary to take into account at least the 4 following points:
- The zone where will be placed the Adsense advertisement
- The format of the Adsense advertisement
- The personalization of the Adsense advertisement
- The targeting of the Adsense advertisement
To optimize the reserved zone with Adsense
A Net surfer does not see a Web page completely. He generally not traverses it into diagonal but in Z. the hottest zone is clearly that located in top on the left.
If you want to be sure that your Adsense publicity is seen, then this zone is very indicated. You can also place a Adsense advertisement close to a zone where the Net surfer must frequently click (to reach a following page or with dimensions of an important functionality). Thus, you increase the chances that the advertisement Google Adsense is read. Moreover, it is possible that the Net surfer slips and clicks by error on the advertisement. I am sorry for the Adwords advertisers but that frequently arrives….
To optimize the format of the Adsense advertisement
I did not find statistics relating to the rate of click according to the format of the advertisement. However this choice influences undoubtedly the effectiveness of a Adsense advertisement. It is preferable that the format of the Adsense advertisement is same style as the text of your site located in the vicinity.
On the image above, the fifth paragraph is not a Adsense advertisement contrary to the 4 others.
The personalization of the Adsense advertisement
To optimize to the maximum your Adsense advertisement, it must be integrated (to camouflage itself) into the environment of your site. There is not thus formula miracle since all depends on the graphic charter of your site.
Adsense publicity below is surrounded by images. Many a webmasters noted that the addition of images near an advertisement increases the rate of click.
The targeting of the Adsense advertisement
When a Adsense advertisement is put on line for the first time on a page, Google uses the URL of your page to target the advertisement. If it contains words key, then the targeting could be an effective minimum as of the beginning.
It will have to be waited until the page is visited (crawlée) by the Adsense robot called Mediapartner. This one analyzes your page for a more relevant targeting of publicities.
There is a means of communicating with the Adsense robot via beacons HTML:
<! — google_ad_section_start –>
The contents between these beacons will be supported by the Adsense robot
<! — google_ad_section_end –>
In the same way, you can indicate a zone to be ignored, for example the menu, the footer or the header which are identical on all the pages:
<! — google_ad_section_start (weight=ignore) –>
The contents between these beacons will be ingoré by the Adsense robot
<! — google_ad_section_end –>
Conclusion
The best means to optimize Adsense publicity is to make tests. It is possible to apply to your advertisements of the criteria. To apply a criterion for each type of Adsense optimization and observe the results.
Lastly, I make a point of recalling that one never should click on your advertisements, to even test. If not, you take the risk to see your Adsense account closed of the day at the following day without justification.
Wish your good optimization!