According to a report issued by web metrics firm Hitwise, MySpace dominated among social networking sites in 2007. MySpace averaged 76.35% of all U.S. visits in 2007.
Facebook was #2, with a mere 12.57%. Market share dropped drastically after that to Bebo’s 1.24%.
However, if you look closer at the statistics MySpace had 72.32% of visits in December 2007, which was actually an 8% decrease from December 2006 (78.89%). At the same time Facebook Rose from 10.59% to 16.03%, a gain of 51%.
On the other hand, Facebook users spend a lot less time on their site than MySpace users. MySpace users spent 29 minutes, 36 seconds per visit, while Facebook users spent 19 minutes, 51 seconds per visit, a nearly 10 minute difference. However, year over year, Facebook visit time doubled, from 9 minutes, 56 seconds last year.
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