NetGuido

Specialist measuring audience, the institute Mediametrie has announced the launch of a new panel Nielsen Netratings, adapted to the problems of Web 2.0 and a new generation of Internet users.
After a long time limited to a sample of 10 000 panelists recruited by phone, the new panel is enriched in effect 15 000 new panelists, recruited .. via the Internet. “This method of recruitment enriches the composition of the panel which will reflect more closely the diversity of public Internet, will propose to our customers levels of analysis, and provide a large audience on the completeness websites. “Said Julien Rosanvallon, Director of Mediametrie / / NetRatings.A panel broader and more young people who will benefit, in addition, a new software called Netsight, adapted to new formats as Ajax pages or video files, and to measure more effectively the time spent by Internet users on some applications. “NetSight is also designed to continue the work begun rapprochement data obtained by the measures panel - user-centric - and attendance - site-centric - which Mediametrie is one of the actors with Mediametrie-eStat. “Said Julien Rosanvallon.
Tested for several months, the new classification hearing Mediametrie Nielsen Netratings would already grincer few teeth among the mainstream media. “I can not comment on the results. There is no great upheaval but it is obvious that there will be changes “concedes Julien Rosanvallon which specifies that the new classification should be published as soon as next week.