NetGuido

JPD-The YSO is a 1901 law that evolves in the market for certification of the dissemination of Media for almost 90 years. The OJD, a recent tripartite associations composed of Publishers, Advertisers and professionals of the pub (Agencies, power, etc.). Has always been aimed to provide the advertising market data reliable, comparable and certified all Media which can be counted dissemination, attendance, use, real activity with a stand. The Internet is one of those media here, this is why the Board of Directors of YSO decided to create nearly 10 years ago the Internet Bureau in charge of certifying attendance websites. Unlike the priories, the Internet is a medium much closer to that of the Press Television in its mode of distribution: The TV did, there is still some time, that 5 or 6 channels national only available from a fixed, abatable easily with a simple panel consumers, it also sees the limits today with an open market with more and more strings. While the Press, has always been, thousands of titles extremely varied sizes but may nevertheless be through ‘their OJD’, all compared with the same unit value: dissemination (Number of copies, etc.). .
This is why we were able to apply the know-how “enumeration of materials on the Internet as well as the press is our know-how.
JB-How does your tool? What distinguishes it from other services audience measurement?
JPD-The OJD is not a meter but a certifier, which means that we do not claim to be “the perfect measure,” we take what he does best on the market, including measurement tools it is the job that we label sons their methods to ensure, among other things, they use the same definitions of the criteria for attendance (Pages Views, Hits, Visitors, and.) and therefore make them comparable. And from there, we make sure every day that the editor, customers of these tools to measure, obtain consistent results according to their perimeter (domain names, etc..), That their traffic is composed solely of ” Attendance Humane “and not related to traffic or auto stores, including external, non-Publisher. And many other points of controls that can strive for excellence OJD figures. That is why it is important to distinguish the contribution of a control body on the market: For without the publication OJD, the results reported by The Editors are neither more nor less than declaratory based tools they acquire the control, they parameter at will and they pay for consumption … The OJD a contraries of Panels Nielsen, COM score, Google and others, does not ‘measure Audience’ to determine that the conduct of the hearing of a site and its profile by extrapolation of a representative Panel the French population, YSO certify and publish comprehensive figures resulting from the use of Internet sites, consulting editor of content, not just the number of people who spend over a page of a site. This is the ‘measure of overall attendance of a site’ complementary measure but intrinsically different from the ‘measure of the French audience a site’ panel.
JB-Beyond the cleavage between panels and markers, you dread new services like Google Trends, combining these two approaches and offering free this information to advertisers?
JPD-It may seem presumptuous but YSO does not fear competition, they do not exist. The YSO is the only certification body in France, also devoid of economic interest because of its status associations. Quite the contrary, the fact that there are more and more players on the market reinforces the need for a third body which certifies the data market and is a reliable and lasting fix for a market that needs to organize and seeks to reassure Advertiser.
And contrary to what one thinks this is not Google who invented free YSO figures provided its certified Internet for several years now.