NetGuido

Mobility is fashionable. A few days after taking over Ocito by the group 1000mercis, it is the turn of the Hi-Media group announced the acquisition of Mobile Trend, a specialist in mobile Internet and payment via SMS, for the sum of 7 million cash. “The contribution of Mobile Trend is for us an enormous opportunity in terms of skills that synergies. The collaboration of our respective teams will decline on mobile Internet strategy Hi-Media to create an integrated media group based on strong advertising and the first platform micro payment. “Says Cyril Zimmermann, CEO of Hi-Media Group. An acquisition should not only enhance Allo Pass, the pole micro Hi-Media, but also to take a position on the advertising market where mobile Trend already claims an audience of over 150 000 unique visitors and 80 million page views for its WAP sites. Phone valley (Publicist Group), Screen tonic (Microsoft), SBW Paris (Silver Back Media), Marvelous (Aegis Group), Back elite (Full Six Group), Ocito (Group Mercies 1000) and now Mobile Trend (Group Hi-Media): experts mobile marketing are redeemed after another since last year, demonstrating the revival of a market boosted by the arrival of new networks, new packages and new terminals.