In the hundred of optimization criteria known and analyzed by the search engines, we know that some have more “weight” and incidence or logic calculations, in the calculation of the future positioning of your pages Internet (Search engines Ranking Factors:SEOMOZ) It arrives to explain that some suggestion which factors are quite simply estimated. The “beacon titrates”, is rather traditional. With these 60 to 70 characters only, it however plays a major part in the position of your pages.
In a research of average of search engines 300 MILLION websites which targeted 81% of research of Forrester of the consumers on the products of lucky find of Internet and of the services by using the search engines. The optimization of Search Engine enables you to carry out the higher placement of Search Engine and a tap in a new source of the qualified visitors who actively seek products and services on the Internet.
Unfortunately, only 7% of all the Web sites are obvious by the search engines according to a recent study of StatMarket.com. The reason of this phenomenon is because the majority of the Web sites are not correctly optimized and are not favored to carry out the high rows of Search Engine.
3 principal components to optimize your Web site for the higher rows of Search Engine:
To carry out the best total and long-term Search Engine placing, three components must be present on your Web site:
• Content component (your text of Web page.)
• Component of bond (how you bind your pages together.)
• Component of popularity of bond (bonds of arrival on your site.)
1) the content component
The greatest part of the content component (of an algorithm of Search Engine) is choice of key word and where you place key words on your Web pages So your assistances of target to find your site on the search engines, your Web pages must contain the expressions of key word that the match the expressions your assistances of target types in questions of research. Finding these key words which your assistance of target employs to find your product is accomplished by undertaking the search for key word.
2) the component of bond - sequence internal
Strategy to place the text word — rich person on your Web pages is useless if the spiders of Search Engine do not have any manner of finding this text. The manner that your Web pages are dependent between them has the enormous impact on the positioning of the Search Engine of your site. To be sure to bind your pages like your key words in your bonds.
3) the component of popularity of bond - acquisition of the bonds of arrival
The “popularity of bond” or luxuriant component Google of “page” (P.R.) of an algorithm of Search Engine analyzes how many Web sites bind to your Web site.
95% of the battle to obtain the rows raised with the Search Engine acquire quality and the bonds suitable moving with your Web site Since Google entered the market of Search Engine, all principal search engines started to employ bonds while the primary education manner they arrange Web sites This is known because the “popularity of the bond” of your Web site or in the case of Google it called “PageRank” or “P.R.”
For example, the heart of the algorithm of Google is PageRank, a system for Web pages of row developed by Google effond the page and Sergey Brin of Larry at the university of Stanford. Here what Google indicates about their algorithm of row of Web site of “PageRank” to their Web site “PageRank melts on the only democratic nature of the Web by employing its vast structure of bond like indicator of the value of an individual page. Primarily, Google interprets a bond of page A to paginate B like voice, by page A, for the page B But, Google looks more than fine volume of voice, or binds a page receives; it also analyzes the page which moulds the voice. The voices mould by the pages which are themselves “important” more strongly weigh and help to make other pages “important”
Because Google explains, the bonds and PageRank is critical with the high row in the search engines. In fact, the bonds of arrival and the text in these bonds of arrival explain 95% of effective optimization of Search Engine.
Suitable bonds: But, to reach the optimal popularity of bond is not as easy as simply obtaining as many bonds like possible to your Web site. The quality and the relevance of the sites binding with your site hold more “weight” that the quantity of sites binding to your site. Since Yahoo is more often the site visited on the Web, a bond of Yahoo to your Web site carries much more “weight” that a bond of smaller, less visited site.
Here what the Cutts of Google must say about thethis..
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“entering Bonds sets of themes of the sites of authority
to carry more weight than optimization of on-page ”
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4 principal strategies to acquire bonds with your Web site:
Below are the four critical stages to carry out the rows raised by acquiring bonds of the texts to your Web… site;
1) To obtain higher points of Google PageRank than your competition for any key word given, there is minimum PageRank required to line up at Google. In order to see what is this number of PageRank of minimum, to seek Google your key word and to look at PageRank of the Web sites of your competition which are arranged in the 10 principal page of results of Search Engine (SERP). A manner easy to look at the points of PageRank of your competition is to employ Google Toolbar http://toolbar.google.com or the tool of search for SEOChat PageRank.
http://www.seochat.com/seo-tools/pagerank-search/
2) To obtain bonds more suitable than your competition all the bonds equal are not created. The best bonds are “suitable” bonds of the Web pages related to your key word.
3) To obtain more bonds on Web sites more different than your competition obtaining from the bonds on a variety of various Web sites on various networks is crucial for the high rows.
4) To employ the key words which you want with the rows raised in the search engines as text of anchor of your bonds of arrival. The “text of anchor” is the obvious text in a hyperlink. The bonds of the texts and the text of anchor are the two most important criteria for the way in which Google and other higher search engines arrange Web sites.
Here an example of a bond containing the expression of software key word “of ERP” in the text ..
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The White Paper of F*R*E*E [ software of ERP ] shows how
to increase profitability and to reduce the inventory.
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The suitable bonds and PageRank are critical to carry out the high rows of Search Engine. To want the proof? To make a research at Google for the strongly competing key word “computers” and you them numbers luxuriant 1 and 2 will find of APPLE and Dell computers in
The Search Engine results page (SERP). Now, the click through in the Web pages of APPLE and Dell and scan for the word “computers” in their text of Web page Which you found? Nor www.apple.com or www.dell.com has the word “computers” in their text, however they are the row #1 and the #2 at Google.
Suitable bonds and victory of PageRank!
The sites with the most adapted bonds and higher Google PageRank gain each time and arrange highest with the higher search engines. There are many methods which you can employ to acquire of the bonds of the texts including/understanding of buying bonds of a sponsors, directories of Internet, reciprocal sequence, publicity of Internet, and others.
Some points you always keep in mind for optimization when designing a site ,that is-
- Checking and correction of BASIC HTML codes (correct doctype, robots text files…);
- Analysis of competition;
- Targeting appropriate keywords through effective keyword research;
- Internal linking strategies;
- Optimization of pages for selected keywords;
- Writing meta tags;
- Producing carry forwards for specific actions needed to improve site performance;
- of Creation has site map page and FAQ yew appropriate;
- Hand submission to depending major search engines and directories (Google, Yahoo…);
- Monitoring of Web placements in major search engines (Google, Yahoo, MSN);
- Suggestions there is reciprocal linking strategy;
- Work Around Strategies to: database-generated sites, frames, Flash, Javascript.