NetGuido

After more than a decade to promote the use of the Internet, the Interactive Advertising Bureau France, the international association of specialists on advertising, now intends to focus on a new environment: the mobile Internet. In association with the institute Opinion Way, the IAB has in fact unveiled a study on the role played by Internet in mobile telephony. If the phone is not yet the major terminal for Internet connectivity, we can nevertheless find it is well into the population of Internet users.


33% of Internet users surveyed say they use the mobile Internet. We noted that interested in young people 18 to 25 years the level of initiation is far higher: 60%. However, individuals aged 50 and older are only 10% have already used this feature of mobile telephony. “Explain two partners, based on a survey of Internet users French 1034.The study also highlights a paradox: “The mobile Internet is most often used at home for 65% of users, with friends for 62% or so in transit by 58%. The use of mobile Internet is for 73% of the “Users” as soon as the laptop can not be used or awaiting an appointment for 56% of in-between. More generally, and for 51% of users, they use when they have a little time to kill in the day. “In terms of usage, this mobile Internet is mostly used to check or send emails (63%), follow the news (60%) or consult weather forecasts (52%). The study also underlines the multimedia off with the rise of consultation videos (35%) or the television (30%).Accessible from anywhere and any time, mobile internet, however, still faces two obstacles: the price and user experience. “This option is considered too expensive by 83% of Internet French. In addition, 71% believe that this feature is still too poorly developed for their use. “Explain the IAB and Opinion Way.Seven years after the false start of WAP, the study seems to confirm any case take-off of mobile Internet, an environment that benefits of new multimedia terminals as the iPhone, new broadband networks (2G/EDGE, 3G / HSDPA, WiFi, WiMAX …) and especially new packages, finally offering an unlimited mobile browsing.