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While waiting to see if its proposed acquisition of Yahoo would eventually succeed, Microsoft has put his hand on the Californian company Danger, which publishes software for mobile internet. The Redmond company did not indicate the amount of the transaction. In the USA, Danger provides software suite is equipped with the Sidekick Smart phone sold by T-Mobile, which has particularly attracted the category of young adults. Its strength: browsers on the Internet, manage e-mails or instant messaging.”


Danger makes perfect complement to our existing services and software, and also strengthens our strategy is to improve the mobile experience centered around our users and what they like,” said in a statement Robbie Bach, president of the Entertainment division of Microsoft. Microsoft needs this type of partnership to revitalize its relatively low market share in the sector of mobile operating systems. It holds 12%, far behind the 65% of leader Sambaing, and faces new competitors weight: Apple and Google in particular, with its OS Android. The first phones equipped with Android must also be presented this week at the 3GSM World Congress Mobile Barcelona. Find each day the news of the 22nd Mobile World Congress in Barcelona. Mobile phones: learn new 2008 presented the Mobile World Congress in Barcelona on BusinessMobile.fr
By The Editor, ZDNet France Source ZDNet Posted by seblinux89 at 10:35 - 3GSM 2008 - Comments [0] - Retro liens [0] - Perm link [#]Nokia displays its ambitions on mobile advertising At the Mobile World Congress in Barcelona, the Finnish manufacturer has launched its Global Media Network, a network that brings together more than seventy publishers and operators. The goal is to organize the advertising pages on mobile partners and on sites Nokia, targeting hundred million potential users who have a mobile phone brand. “Nokia is based on an understanding without comparison of mobile consumer, our relationships with publishers and operators, and a tradition of optimizing advertising campaigns (…) to create a powerful solution for advertisers,” says in his communicated the manufacturer. It also advance performance quite promising: According to him, the click through rate reaches up to 10% for advertisements placed on certain channels. Nokia also offers advertisers its own marketing team to create their mobile campaign. The group relies on the takeover in late 2007, Enpocket, a specialist in mobile advertising to launch its service and provide tools for measuring campaign to advertisers. Find each day the news of the 22nd Mobile World Congress in Barcelona on ZDNet.fr. Mobile phones: learn new 2008 presented the Mobile World Congress in Barcelona on BusinessMobile.fr
By The Editor, ZDNet France