NetGuido

After moving its headquarters to New York City and its integrated advertising activities within a single department (Platform A), AOL is working on the separation into two entities of its activities: provision of Internet access, on the one hand, advertising, marketing and services online, on the other. House mother of the American Internet company, the group Time Warner said Wednesday, when publishing its results, to refocus its efforts on advertising and digital content.


“We must go after the shift AOL,” said the press Jeffrey Bewkes, CEO of Time Warner. Hired in 2006, this change is particularly increased by downsizing and selling activity provision (ISPs) AOL Europe. Market exit ‘FAI’ Is it tomorrow for the USA? “We want to expand the range of strategic options for each activity AOL,” simply added Jeffrey Bewkes. Distanced by Google and Yahoo whose advertising activities are already installed in NYC, the company AOL intends to achieve its strategic reorientation in web services, and governed by combining acquired companies in the sector (Tacoma, Third Screen Media, Lightning cast …), by placing its headquarters in the heart of “the world capital of advertising.”