The market for Internet advertising is rapidly restructuring. Between actors traditional advertising as Hi-Media who become content publishers, or generators hearing that become governed pub / ad servers - especially since the acquisition of Double-click by Google - the multiplication offers mobile Internet should still make a difference in the years to come. With offers for the moment by a dozen companies specializing in the management of mobile advertising, ad server through design creations specific mobile is now Yahoo! who decides to move up a gear with a turnkey solution called “Yahoo! Mobile Publisher. ” After offers similar companies whose Phone valley, Cell Cast, Sofialys, Screen tonic, Nokia or Jet Multimedia is therefore the turn of Yahoo! to propose a ad server for mobile phones. Already present in this market through two products, Yahoo! one Search (research on mobile) and Yahoo! Go (after Yahoo! Mobile), the American account catch up to Google face by moving quickly in this growing market.
To do so, the supply of “Yahoo! Mobile Publisher “is divided into four services: Yahoo! Mobile Ad Network (network of mobile sites), Mobile Content Engine (creation of content displayed on Yahoo! Mobile), Mobile Media Directory (integration of existing content in one Search) and Mobile Site Submit (referencing sites mobile one Search).The announcement comes a few weeks after the launch in February 2007, a new platform for mobile advertising, Yahoo! Mobile Web in 19 countries and the launch in October 2006 of the beta version of its offering of sponsored links on the Mobile USA and the UK. This time, “Yahoo! Mobile Publisher “will also be available in France, the” Mobile Ad Network welcome from the first advertising campaigns during the second quarter of 2007. The network of mobile sites partners Yahoo! will be established as a first step of Go2 Mobi TV and the USA, and Opera in the world. There are now only qualify and quantify the audience generated by the portals of mobile operators and major mobile sites, for example announcing Nokia .mobi have passed the 100 million visitors per month. For this, however, it will await the results of the first studies Mediametrie, who will shortly analyze the behaviors of motivates.
Jun 29