The wolf entered the fold. A subsidiary of Pages Jaunes Group in Spain, QDQ Media company has announced the signing of a partnership with Google to develop local advertising. Specifically the 400 commercial and telemarketers of QDQ will now market the products Google Ad Words from their 77 200 advertisers Spanish. “This agreement should contribute to promoting the expansion and growth in turnover of QDQ Media and should enable SMEs to boost their sales in an economic context affected by the crisis in the real estate and construction were the locomotives of growth in Spain. “Said Pascal Garcia, Director General of QDQ Media. Asked about the relevance of an agreement with a group that is also a formidable competitor, teams qualify Pages Jaunes agreement “specific” to the Spanish market, largely dominated by Google. Despite this pragmatism, the agreement should not be extended to the French market on which PagesJaunes.fr has an audience of 13 million unique visitors (source Mediametrie) against 24 million for its rival Google.
Jun 28