NetGuido

Restoring balance in the market shares of search engines is what trying to achieve Google’s competitors. Since its inception, Google has awarded a leadership position very difficult to change. In the USA, the engine has reached 50.7% market share (for the month of May 2007 according to Com score). In France, he rises to 84% (in May 2007 according Ad’Oc). However, in June, figures Com score market research at the USA showed an unexpected curve: a loss of 1.2% of market share for Google. This loss has directly benefited Microsoft, whose market share gains have been estimated at 2.9%.


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Good news for the engine that Microsoft is no shortage of inspiration to attract research. Last idea to date: a game site, named Live Search Club. The latter proposes games of letters directly related to its search engine Live Search. A fun way to prove the effectiveness of its engine. Hard to link the site to share markets gained in June, but fighting continued between the search engines is beneficial for users who are offering ever more innovative tools and relevant.
“For historical reasons, Live remains the only” real “competitor to Google. With Microsoft support, he can count on a financial and an important source of traffic. Its latest innovations prove it. It proposes a beta search engine products, ‘Live Product Search’ where advertisers can communicate their product catalogue in XML and is free of charge, “informs Francis Sutter, director of customer relationship agency Blue Acacia.
“The arrival of Web browsers in the race is a possibility”
(François Sutter - Blue Acacia)
It is not the only one to take initiatives to nibble market share to Google. Ask also shot card game at the end of 2006 by launching an online marketing operation in the form of treasure hunt that allowed the fastest to win 10 000 euros (read the brief engine Ask organizes a hunting Treasury Online 02/11/2006). And if this is not to refloat the portfolio of the Internet, good causes can also serve as bait, as shown Doona who reverse its revenues from advertising to humanitarian associations.
But for now, efforts have little effect on market shares. “Yahoo and MSN are now very relevant, but they always put themselves in line with followers. As long as someone is satisfied with Google, which is the interest for him to change?” Asks David Degrelle, P CEO of the agency 1st Position, “Google has become a generic brand.
The only way to combat it is to communicate and increase advertising on prime-time TV. Live used successfully to the USA, “adds the latter.
About
* Blue Acacia
* 1st Position
* Figures in May 2007 Ad’Oc
* Figures in May 2007 Comscore
* Live Search Club
In addition to the effect communication, research stakeholders may propose new search services still not exploited. “It is time to have an engine specific type of user and not to support. I expect a Pro Google,” notes Francis Sutter. “One way to make a difference in the search engines could be the arrival of Web browsers in the race. One way for Microsoft to impose or Firefox to monetize its service”, imagine the latter.